How to design print on plastic squeeze tubes with caps?

Packaging is more than just a container—it’s a silent ambassador of your brand. When it comes to plastic squeeze tubes with caps, the design isn’t just about aesthetics; it’s about creating an experience. Imagine a skincare product that catches the eye with vibrant colors, feels luxurious to the touch with a soft matte finish with a subtle nod to its sustainable origins. These tubes go beyond functionality, becoming a key element in storytelling, brand recognition, and consumer trust. Designing the print for such versatile packaging is an art that blends innovation, technology, and creativity.

The design capabilities for tube packaging plastic squeeze tubes with caps

Plastic squeeze tubes can be crafted from materials like polyethylene, post-consumer recycled plastic (PCR), or bio-polyethylene from renewable resources like sugarcane. These options allow brands to align with sustainability goals while providing durability and product protection. Material choice also influences printing techniques, with smooth surfaces like polyethylene ensuring high-quality prints.

Printing Techniques

Modern printing options for squeeze tubes include:

• Screen Printing: ideal for bold, vibrant designs, allowing up to six colors.
• Offset Printing: perfect for complex designs with up to nine colors.
• Hot and Cold Stamping: adds a premium look with metallic finishes.
• Flexographic Printing: a versatile choice for detailed patterns, supporting up to eight colors.

Surface Finishes and Enhancements

Finishing touches like matte, gloss, or soft-touch varnishes can enhance the tactile and visual appeal of tube packaging. Additionally, incorporating UV filters in the tube’s material ensures the durability of the printed design under exposure to sunlight.

Caps and Closures

Caps, such as flip-tops or screw-on varieties, are also customizable in terms of color, finish, and material. Matching cap designs to the tube enhances overall cohesion and brand identity. Features like first-opening guarantees or tamper-proof seals further increase consumer trust.

Design Process

Brands working with companies like MPACK benefit from a collaborative design approach. Initial stages include material and decoration selection, sample approval, and finalization of technical details. Tools such as MPACK’s Tube Designer simplify this process, allowing businesses to visualize designs and make informed decisions.

Importance of Branding

Packaging is a brand’s first interaction with the customer. A well-designed tube not only protects its contents but also communicates brand values and creates a memorable shelf presence. Consistency in design elements—such as logos, fonts, and colors—strengthens brand recognition and appeal.